All posts filed under: Perfume Advertising

Fifi Award Winners 2018 : French Perfume Awards

The Fifi Awards run by The Fragrance Foundation France were held last Wednesday evening, the 11th of April in Paris. It’s the  major perfume award ceremony in France and there are a range of prizes to be won. There is the Fifi d’Or (judged by a panel of artists), the Prix […]

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80’s Perfume Advertising

I live in an old house – not for much longer mind, but one that has a lot of treasures contained within. Last weekend I unearthed a pile of 1980’s Madame Figaros and found some great perfume advertising images in their dusty pages. Now I […]

Life In France : Perfume Advertising About Town

In my teeny town perfume advertising is a mainstay. Yesterday on the walk to school I noticed the now classic Terre d’Hermes on display in one of the newly widened streets – desert, horse and bare chested man. Charlize Theron is glammed up in sparkly gold for the […]

Ads About Town : Dior’s Eau Sauvage with Alain Delon

Walking around the French village I live in, there are often a multitude of perfume billboards to be viewed.  I sometimes think this is overkill for such a small town and can’t imagine it’s a good use of the advertising budget.  However now that the tourist […]