Welcome to another edition of Mood Scent 4, where the fragrant team of Megan In Sainte Maxime, Australian Perfume Junkies, L’Esperessence and I Scent You A Day are your selectors for perfumes for various occasions. Today we are all about our INNER TEEN perfumes. Firstly I […]
All posts filed under: Perfume Advertising

Fifi Award Winners 2018 : French Perfume Awards
The Fifi Awards run by The Fragrance Foundation France were held last Wednesday evening, the 11th of April in Paris. It’s the major perfume award ceremony in France and there are a range of prizes to be won. There is the Fifi d’Or (judged by a panel of artists), the Prix […]

80’s Perfume Advertising
I live in an old house – not for much longer mind, but one that has a lot of treasures contained within. Last weekend I unearthed a pile of 1980’s Madame Figaros and found some great perfume advertising images in their dusty pages. Now I […]

New Perfume Review : Gabrielle from Chanel : Alluring or Boring?
Chanel is the perennially chic Parisian powerhouse that sells the sophisticated French dream. One that is seen as stylish, timeless and aspirational. They do try very hard to be down with all the current trends but it is not in their DNA to be THE fashionable star. […]

Musings : Fucking Fabulous by Tom Ford. What’s In A Name?
A new limited edition perfume from Tom Ford is hitting the shelves any day now called Fucking Fabulous. What to make of this? Is Tom Ford getting some sass back? Is it Gucci 90’re revisited? How about Ab Fab gone wrong? Is Estee Lauder thinking they […]

Life In France : Perfume Advertising About Town
In my teeny town perfume advertising is a mainstay. Yesterday on the walk to school I noticed the now classic Terre d’Hermes on display in one of the newly widened streets – desert, horse and bare chested man. Charlize Theron is glammed up in sparkly gold for the […]

Perfume Advertising : Behind The Scenes : Vanessa Paradis on Chanel’s Coco Perfume Ad
The latest Vogue Paris is all about Vanessa Paradis, the French singer, actress and model. Paradis was also Johnny Depp’s partner for many years and is how she is probably best known out of the French universe. In France however she is a big star and came to […]

Serge Lutens News : Magazine Advertising + De Profundis Black Spray
I have written about my love for Serge Lutens perfumes many times (see Chergui, Fleurs d’Oranger, Tubéreuse Criminelle, Bas de Soie and Douce Amère) and adore the aesthetic of the house. With the recent acquisition of the brand by Shiseido we’ve already seen the proliferation of […]

Behind The Scenes : Kate Moss And The Obsession Campaign For Calvin Klein
Photographer Mario Sorrenti posted a photo on Instagram this week with a great shot of Kate Moss and himself days before the famous Calvin Klein Obsession photo shoot. That prompted me to do some further snooping around this iconic imagery and this is what I came […]

Ads About Town : Dior’s Eau Sauvage with Alain Delon
Walking around the French village I live in, there are often a multitude of perfume billboards to be viewed. I sometimes think this is overkill for such a small town and can’t imagine it’s a good use of the advertising budget. However now that the tourist […]