I live in an old house – not for much longer mind, but one that has a lot of treasures contained within. Last weekend I unearthed a pile of 1980’s Madame Figaros and found some great perfume advertising images in their dusty pages. Now I will be searching for other older magazines as they are a wonderful source of information and the occasional humorous interlude too.
Some of the images are top notch – the Opium advertisement with a very young Jerry Hall and the Montana Parfum De Peau I adore. The art direction is fantastic. Some of the others are not as stunning but a nice insight nevertheless into an era, and of perfumes I’ve not yet encountered. Yes I was very much Alive and Kicking in the 80’s so it’s an era that I hold dear. The L’Air du Temps photographer I believe is David Hamilton, who had a preference for very young women and was recently accused of rape and subsequently committed suicide. If you take a look at his photos it’s very obvious that they’re soft porn like and the girls were very young, or made to look very young. Photographers are in a powerful position to take advantage of models – Terry Richardson, Mario Testino and Bruce Weber come to mind but that is another story.
In the entertainment pages Catherine Deneuve says she isn’t a feminist, Meryl Streep is featured for her role in Sophie’s Choice and Stephanie of Monaco talks about changing careers. She had a moment as a pop star if you will.
I will also add that the food section photographs in the magazines are rather alarming, with pastry covering everything in sight. I remember one of the first dishes I mastered in the 80’s was baked apricot chicken. A tin of apricots with chicken and a Maggi packet of who knows what. I wonder if it will come back in an ironic way.
Here are the images I found.
Any favourites here? And have you tried any of these perfumes?