A few months ago I mentioned the Marais area in Paris, the current hot spot for perfume shopping. A wonderful range of fragrance boutiques in this historic area of Paris are waiting to be discovered and if you visit you’ll be spoilt for choice. I recently worked my way back to the City of Light before Xmas and one of the boutiques I promised to spend some time in on my next visit was Etat Libre d’Orange.
If you’re not au fait with the Etat Libre D’Orange range of perfumes, please check out their website. This is one of the first brands that really played with the perfume category in an irreverent fashion. The founder Etienne de Swardt decided he wanted to have some fun with perfume, to take a more modern, renegade approach to the category. He had worked in the industry before going out on his own and when you look at the fragrance scene today, there are now many brands that take a similar line. Modern perfume houses like 4160 Tuesdays also have a more irreverent approach to perfumery and I think this is a great space to occupy, providing the consumer with something a little out of the ordinary.
Etat Libre D’Orange’s most well renowned fragrance is Secretions Magnifique, a motley melange of what is supposed to smell like human excretions including blood, sweat, semen and saliva. I’ll be honest and say that it’s not my favourite in their collection but it’s worth seeking out for shock value. I have written about Remarkable People, a perfume that is lighthearted and a little dotty but wanted to acquaint myself with other perfumes in the range.
The brand recently celebrated its 10th anniversary and I popped in to see what the store offers. The boutique is quite small but large enough to let the perfumes do the talking. Art by Pat Andrea (due to a collaboration with the artist for the 10th anniversary box set), adorns the area and other quirky pieces set the scene. I really love the branding. It’s sharp and stands out with a defiantly contemporary look. The bottles seem a little off beat with the label attached over the corner rather than centre and their storytelling and partnerships are inspired.
Thomas Lindet took me through the perfumes and I was intrigued by many of their wares although I quickly narrowed down the scents that I would happily purchase. My top 3 favourites in the range that incidentally all have foodie connotations are :
La Fin Du Monde : the scent of iris mixed with buttery popcorn signed by Quentin Bisch who is also the nose behind Angel Muse.
Like This : a delectable mix of pumpkin and ginger under the creative direction of Tilda Swinton.
Fils De Dieu Du Riz Et Des Agrumes : this is a real foodie perfume with the smell of steamed rice, coriander and lime. I know this sounds like it might be a bad idea, but it’s divine.
Etat Libre d’Orange is a range that is definitely worth exploring and the store is well worth a visit. The location at 69 Rue Des Archives is in a beautiful area of Paris where hours can be spent walking the streets and devouring the beautiful sights. I’m returning next month and aiming to visit a few more stores and the Musée de Parfum. The photos I’ve seen on Instagram from fellow perfume fans make it look rather spectacular, design centric and definitely something to put on our visit list. I hope the hype is justified.
Now for the good stuff. An Etat Libre d’Orange discovery set of 7 x 2ml perfumes is up for grabs including Dangerous Complicity, Fat Electrician, Remarkable People, Like This, Jasmin et Cigarette, Putain des Palaces and Cologne that comes in a tin pictured above.
I will post to anywhere in the world. Note that I won’t take responsibility if goods are damaged or lost in transit.
What do you need to do to enter?
- You must follow Megan In Sainte Maxime – here on this blog, Facebook, Instagram or Twitter. Let me know how you follow in the comments here on the blog. If you don’t already follow me, that’s fine, but you must do so to enter.
- Answer the question : Which fragrance are you most keen to try from Etat Libre d’Orange.
Entries close on Monday the Monday the 6th of February, 10am Paris time. I’ll post the winners on the blog, Instagram, Facebook and Twitter. Names will be plucked out a hat, or if there are lots of entries, I’ll use random.org. Bonne chance!
Notes : Images all by Megan In Sainte Maxime.