The Fifi Awards run by The Fragrance Foundation France were held on Thursday night in Paris. It’s the major perfume award ceremony in France and there are a range of prizes to be won. There is the Fifi d’Or (judged by a jury of artists headed by Jean-Charles de Castelbajac), the Prix d’Experts (judged by journalists, evaluators and bloggers), as well as a variety of awards in the Prix de Professionals (a jury of professionals) and the Prix du Public (voted by more than 35,000 members of the public).
Here are the prize winners :
Fifi d’Or
Le Fifi D’Or Féminin : L’Extase by Nina Ricci
Le Fifi D’Or Masculin : Icon by Alfred Dunhill
Prix des Experts
Le Prix des Experts Pour La Meilleure Fragrance D’une Marque de Niche (best niche fragrance) : Tabac Tabou by Parfum d’Empire
Le Prix des Experts Pour La Meilleure Fragrance D’une Collection de Grande Marque (best fragrance in a collection of a large brand) : Misia by Chanel
Prix des Professionals
Le Prix Professional Féminin : Jardin de Monsieur Li by Hermès
Le Prix Professional Masculin : Jardin de Monsieur Li by Hermès
Le Prix Professional Féminin Jus et Communication (best feminine perfume advertising) : Chance Eau Vive by Chanel
Le Prix Professional Masculin Jus et Communication (best masculine perfume advertising) : Gentlemen Only Casual Chic by Givenchy
Le Prix Professional Masculin Flacon (best masculine bottle) : Sauvage by Dior
Le Prix Professional Féminin Flacon (best feminine bottle) : Miu Miu by Miu Miu
Prix du Public
Le Prix du Public Sous Enseigne Propre Féminin (self distributing brand) : Elixir Bois Sensuel by Yves Rocher
Le Prix du Public Sous Enseigne Propre Masculin (self distributing brand) : Eau de Cédrat by L’Occitaine
Le Prix du Public Grande Distribution Féminin (best feminine fragrance in wide distribution) : Minuit à New York by Gloria Vanderbilt
Le Prix du Public Grande Distribution Masculin (best masculine fragrance in wide distribution) : Black by Daniel Hechter
Le Prix du Public Sélectif Féminin (best feminine fragrance in selective distribution) : La Vie Est Belle by Lancôme
Le Prix du Public Sélectif Masculin (best masculine fragrance in selective distribution) : Ultra Male by Jean Paul Gaultier
For a look at last year’s winners, you can read more here. I’ll admit I haven’t tried everything on this list, but I did think that L’Extase the big winner was an OK perfume, and now I think I”ll give it another shot. It’s made by Francis Kurkdjian so it’s no doubt fairly good. I liked seeing Tabac Tabou from Parfum D’Empire awarded as this was one of my favourites from 2015. Parfum D’Empire also won the same prize last year for Corsica Furiosa. Misia was a solid choice and from what I can make out, quite a perfume lovers favourite. I thought it was interesting that Jardin de Monsieur Li won both the masculine and feminine prizes from the professionals in the industry. Were they awarding Jean-Claude Ellena for his body of work at the house perhaps?
In terms of advertising it was great to see Jean-Paul Goude back to create an interesting piece for Chanel for Chance Eau Vive. While not perhaps as gorgeous as his previous work for Coco and Egoiste, it was streets ahead of most perfume advertising today. No surprises that the Miu Miu perfume won best bottle. I also voted this my favourite in my run down on 2015. Elixir Bois Sensual from Yves Rocher took out the prize for best feminine in the self distributing category and they do have a few excellent perfumes, especially when you consider bang for buck. I haven’t tried this one yet, but these awards have prompted me to try some of the recent releases. L’Occitaine also has some great perfumes and are well priced, although they do seem to discontinue scents on a regular basis. No surprises for La Vie Est Belle winning here, it’s a scent I smell nearly everyday while out and about.
Let me know your thoughts on the winners.
Notes : Images : Featured : The Fragrance Foundation France : L’Extase : Icon : Luxurydaily.com : Tabac Tabou : auparfum : Misia : Chanel : Jardin de Monsieur Li : Hermes : Chance Eau Vive : Youtube : Gentlemen Only Casual Chic : Twitter : Miu Miu : Sephora : Sauvage : Boots : Elixir Bois Sensual : Yves Rocher : Eau Cedrat : L’Occitane : Minuit A New York : Amazon : Black : Youtube : La Vie Est Belle : Youtube : Ultra Male : Youtube
Megan In Sainte Maxime 
Hi Megan, Love this. Always good and timely coverage from you. Hope to see you soon. xxx Sarah
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HI Sarah – thanks for popping by and yes hopefully I’ll make it to Paris sometime this year! x
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I like the best bottle choices. Best bottle is about all you can say for Sauvage. As for La Vie est Belle, pouah! Can’t wait for that trend to go away.
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Hi Tara C. I have to say I do like the bottle for Sauvage with that nice magnetic cap. I quite liked the ad too but that seems to be just me. And well La Vie Est Belle’s influence just keeps on going and going. When will it stop???
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Love la vie est belle, I’ve purchased two bottles. My oldest son wears Dunhill icon and always gets compliments.
The winners are all eclectic !
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Hi Maxine and thanks for stopping by. La Vie Est Belle is the best selling perfume in France for two years running now it’s a huge hit. Most of the big brands are running to copy it!
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