Serge Lutens News : New Product Line : Foulards / Scarves

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Yesterday Serge Lutens announced that foulards / scarves are available for sale on the website for 350 Euro a pop. There are two versions made from Japanese silk incorporating the Chidorimaki technique for a perfect finish. One is a tribute to Russian Constructivism and the other to Moroccan berber designs and each scarf carries the Lutens artistic signature.

Andy Tauer also sells scarves on his Tauerville website. Scarves  seem to function well as a brand extension merging art and accessories. They seem a good fit for perfume houses with an artistic sensibility.

Is this the start of a new trend?

Here are the videos announcing the release.